Product
From question to page, in six steps.
AmpliRank asks AI answer engines the questions your customers ask, measures how often you are named, and turns the gaps into work your team can ship. Each stage below is the real screen, on sample data for Northwind, a fictional brand.
01 · Ask
Questions drafted from your site, or your own.
Start from the questions your customers ask. AmpliRank reads your site and drafts the buying, comparing and learning questions a person would put to an AI engine, or you write your own. Questions are kept in sets, so every run asks the same ones and runs stay comparable.
- Drafts from your site on a paid plan; your own questions on any plan
- Sets for price bands, comparisons, care guides, markets
- Questions that name you are measured apart from those that don't
Questions
48 in your sets4 setsdrafted from northwind.example
| Question | Set | Source | Intent |
|---|---|---|---|
| best waterproof hiking jacket under $300 | Price-band questions | Drafted from your site | Buying |
| packable rain shell women | Price-band questions | Drafted from your site | Buying |
| gore-tex vs eVent shell | Comparisons | Yours | Comparing |
| lightweight rain jacket for travel | Travel | Drafted from your site | Buying |
| how to reproof a gore-tex jacket | Care guides | Searched by engines | Learning |
02 · Measure
How often each engine names you, with its range.
Each run asks every question to every engine on your plan, with web search on, and reads whether you are named. The headline counts only questions that don't mention you, so it shows discovery rather than recall, and it always carries its 95% range and the number of answers behind it.
- One figure per run, with range and answer count
- The same figure per engine
- Change since the last run, called only when the ranges allow it
Named, questions that don't mention you1
this run31%
25–38% range · 192 answers · previous 25% (19–32%)
Up 6 points since 4 Nov · not yet a clear change, the ranges overlap
By engine
95% rangeRanges that overlap don't show which engine names you more.
03 · Compare
Competitors on the same answers.
Competitors are measured on exactly the answers you are, never on a separate sample, so a gap is a like-for-like difference. A gap is called only when its range, paired over the same questions and engines, excludes zero.
- Your rate and theirs on one scale
- Ahead or behind, with the size of the gap
- Brands the engines name that you don't track yet
On the same answers
192 answersA gap is called only when its 95% range, paired over the same questions and engines, excludes zero.
04 · Trace
What the engines searched and which sources they cite.
Engines search the web while they answer. AmpliRank keeps the searches they report and the sources they cite, so you can see which questions they really ask and which sites they trust when they leave you out.
- The questions engines searched on their own
- Sources cited in answers that leave you out
- Opportunities: searched often, competitors named, you not
| Question the engines searched | Searched in | You | Most named | Status |
|---|---|---|---|---|
| best waterproof hiking jacket under $300 | 64%123 of 192 | 3 of 12 | Fieldstone · 9 | Opportunity |
| packable rain shell women | 27%52 of 192 | 1 of 5 | Arcadia · 3 | Opportunity |
| how to reproof a gore-tex jacket | 22%42 of 192 | 0 of 4 | Fieldstone · 2 | No page answers it |
| gore-tex vs eVent shell | 16%31 of 192 | 0 of 3 | Lumen Gear · 2 | Opportunity |
| lightweight rain jacket for travel | 41%79 of 192 | 6 of 8 | Northwind · 6 | You lead |
Sources that leave you out
cited inWhat the engines searched
this run38 questions the engines searched on their own while answering yours. The ones searched most, where competitors are named and you aren't, are marked as opportunities.
05 · Fix
Whether your pages answer it, and the page to write.
For each question, AmpliRank finds your best page and checks whether it answers the question. Where no page does, it says so, and the gap becomes an action with an owner, a due date and the evidence attached.
- Your best page per question
- Answers it, partly, or no page
- Actions with owner, status and the evidence behind them
| Question | Your best page | Coverage | Next |
|---|---|---|---|
| best waterproof hiking jacket under $300 | /jackets/storm-shell | Partly | States no price band |
| how to reproof a gore-tex jacket | None found | No page | Write a care guide |
| packable rain shell women | /womens/rain | Partly | Add packed size and weight |
| lightweight rain jacket for travel | /jackets/travel-lite | Answers it | Nothing to do |
Sample report
One run, on one page.
The run report's Summary opens with the figure and what to do next; Questions, Sources, Coverage and Answers hold the evidence behind it. This one is sample data for a fictional brand. Illustrative examples only, not customer results.
Run of 11 November
48 questions2 engines192 answersweb search on
Named, questions that don't mention you1
this run31%
25–38% range · 192 answers · previous 25% (19–32%)
Up 6 points since 4 Nov · not yet a clear change, the ranges overlap
By engine
95% rangeRanges that overlap don't show which engine names you more.
On the same answers
192 answersA gap is called only when its 95% range, paired over the same questions and engines, excludes zero.
What to do next
from this run- 01Answer “best waterproof jacket under $300”Searched in 64% of answers. Fieldstone is named in 9 of 12; your jacket pages never state a price band.Plan page
- 02Get reviewed on outdoor-reviews.exampleCited in 41% of the answers that leave you out.See answers
- 03Ask “how to reproof a jacket” directlyEngines search it on their own; asking it gives it a trend.Add question
1 Sample data for Northwind, a fictional brand. Each question is asked through the engine's API with web search on; answers can differ from what a signed-in person sees. 95% Wilson intervals.
Engines
Asked the way an engine answers.
Runs ask Gemini and Google AI Mode today, through each engine's API with web search on. Other supported engines switch on as they're enabled for your workspace. Google AI Mode shows the sources it cites but not the searches it ran.
Who it's for
For anyone whose customers ask AI.
Brand and marketing leaders
One honest number for how AI presents you, and what's behind it.
Content and SEO teams
The questions you lose, the sources that leave you out, the page to write.
Agencies
Every client in one place, and a brief per client each week.
Founders
Know whether AI recommends you before your customers decide.