Articles
What AI says, and why. How to measure it, and move it.
AI visibility basics
What AI visibility is, why it decides shortlists, and how it differs from search rankings.
First article soon
Measurement
How to measure what AI engines say about a brand: sampling, ranges, and when a change is real.
2 articles
How engines answer
How ChatGPT, Claude, Gemini, Perplexity and Google AI Mode search, choose sources and name brands.
1 article
Playbook
What to publish, fix and earn so the engines name you: pages, sources and the order to do them in.
First article soon
Latest · Measurement
· 5 min
How to measure AI visibility: questions, engines, ranges and change
AI visibility is how often AI engines name you when buyers ask about your category. How to measure it: the questions, engines, sample and range.
Measurement
· · 4 minWhy is one AI answer not a measurement?
AI engines answer the same question differently each time. One answer can't tell you how often you're named; about 200 answers can, within a stated range.
How engines answer
· · 4 minWhat is query fan-out? The searches behind every AI answer
Query fan-out is how AI engines split one question into several web searches before answering. Those searches decide which pages, and brands, get read.